The fitness industry is filled with products and procedures that sell a quick fix to popular problems, such as weight loss teas and diets that promise an easy way to lose weight or “get fit”.
There’s so much info online about cutting out carbs, tracking macros, and exercises that build a butt -- but what should we actually believe, and what actually works?
I know — it can be confusing and overwhelming AF.
That’s why I started my business as a fitness coach.
I’m in this for the long run, and to help you achieve your fitness goals without the bull****.
With a science-based approach, my goal is to educate you about how to get to the root of your fitness goals and achieve them step-by-step.
how, you ask?
By learning about how the body and mind work together and implementing habits that work for your busy schedule, together we can create a sustainable, long term healthful lifestyle.
(all while eating the foods you enjoy, and without spending hours doing cardio!)
What past clients are saying:
“I had the best experience working with Rifat.”
“Every time I progressed in the gym she would celebrate my wins like they were her own. The program helped me to build sustainable habits that I will continue to build on for years. I’ve not only gained muscle, I have gained confidence in myself. Prior to this program I never went near the weights or squat rack because it was so intimidating to me. After working with Rifat and her program I’m no longer afraid to try anything in the gym”
“I’ve gained so much confidence and strength throughout this process.”
“The structure of the workouts has held me accountable and has helped to keep me consistent. And that’s made all the difference. I am no longer afraid to make mistakes at the gym because I know that it’s just a part of the process.”
“The food freedom I’ve gained has been the most liberating thing.”
“I am now fueling my body the way it needs to be in order to become the best version of myself.”
Are you ready to see these results for yourself?
CORE VALUES + PHILOSOPHY
I’m an online coach who’s fed up with the system
The reason I started my coaching business in the first place is because I didn’t like how the fitness industry does things.
Instead: I wanted to play by my own rules in a way that is ETHICAL, and focuses on your long term success -- not just to make money and feed off of your insecurities.
I’m not here to promise you a quick fix
I don’t believe in quick fixes -- especially when it comes to having a healthy lifestyle.
Instead: it takes hard work, lots of mindset work, the right plan, and consistency to get there.
I don’t believe in feeding off of insecurities to make money
This industry is notorious for profiting off of insecurities such as weight, food shaming, fat shaming, and demonizing “bad” or “junk” foods.
Instead: I believe that everyone can improve their health in some way, whether that is eating a more diverse, fiber-filled diet, improving their strength/endurance/performance, or improving their sleeping habits.
We don’t need to shame and guilt ourselves to improve our health.
Questions? Email me!
inquiries.rifatahmed@gmail.com
(or DM me on instagram or facebook with the links below.)